OSIRIS VILLAFANE CREATIVE ART DIRECTOR

A B O U T

Senior Art Director with 15+ years of experience leading creative direction, visual strategy, and integrated campaigns across global, lifestyle, and multicultural brands. Expert in concept development, branding, and cross-platform design for digital, print, and product. Recognized for unifying strategy and culture through high-impact visual solutions that strengthen brand identity and audience engagement. Strong collaborator and creative leader with deep experience in production direction, storytelling, and team mentorship.

E X P E R I E N C E

DIESTE

Senior Art Director (AT&T Hispanic Market) Los Angeles, CA | Apr 2022 – Oct 2025

- Directed art and visual strategy for AT&T; Hispanic campaigns across digital, print, and social. - Built culturally resonant creative concepts connecting brand strategy with multicultural insights. - Led photography direction, production design, and visual consistency across deliverables. - Collaborated with strategy, UX, creative, and performance teams to elevate narrative quality. Impact Highlights: - Strengthened AT&T;’s relevance within Hispanic audiences. - Delivered unified cross-platform campaigns improving clarity and engagement.

GW BiCYCLES

Head of Art & Product Designer Medellín, Colombia | Dec 2015 – Dec 2020

- Directed art and product design for lifestyle, performance, and youth product lines. - Designed bicycles, frames, apparel, helmets, and accessories. - Developed brand identities, paint schemes, and visual systems enhancing GW’s Latin American presence. - Collaborated with engineers and marketing teams to merge function and design. Impact Highlights: - Elevated GW’s visual identity and product differentiation.

DDB WORLDWIDE

Senior Art Director Medellín, Colombia | Mar 2013 – Nov 2015

Clients: Bancolombia, EPM, Play-Doh, Zenu Ranchera - Led national creative campaigns across digital, print, social, and TV. - Directed production, photo shoots, and design teams. - Translated insights into visual systems to improve brand clarity. - Created award-winning campaigns recognized internationally.

BBDO WORLDWIDE

Senior Art Director Bogotá, Colombia | Mar 2012 – Feb 2013

Client: Éxito Group - Developed visual concepts for integrated retail and brand campaigns. - Oversaw production, photography, and creative execution.

DDB WORLDWIDE

Senior Art Director Guatemala City | Jan 2011 – Dec 2011

Client: Brahva Beer - Created and directed visual concepts across TV, OOH, social, and print. - Managed photo shoots and design production workflows.

E D U C A T I O N

Master’s Degree in Art Direction Escuela Superior de Creativos, Buenos Aires Argentina.

A W A R D S & H O N O R S

Cannes Lions, Silver Press (2015) · Ojo de Iberoamérica, Shortlist Outdoor (2015) · Ojo de Iberoamérica, Shortlist Press (2015) · El Dorado, Silver Outdoor (2015) · Gran Effie Guatemala, Promo (2011) · Gold Effie Guatemala, Promox2 (2011) · Festival Antigua, Shortlist Promo (2011) · Cannes Lions, Shortlist Media (2009) · FIAP Young Creatives, Gold Press (2007) · FIAP Young Creatives, Silver Press (2007) · El Diente, Bronze Press (2007).

S K I L L S

Art Direction · Branding · Concept Development · Visual Strategy · Creative Leadership · Product Design · Photo Direction · Campaign Development · Cross-Functional Collaboration · Multicultural Marketing.

T O O L S

Photoshop · Illustrator · InDesign · Figma · Premiere Pro · Keynote.

L A N G U A G E S

English (Advanced) | Spanish (Native)

C O N T A C T

E:‍ ‍Mitch_v@hotmail.com
M:‍ 6196351858